Online marketing and businesses have become the norm of the day with most stores opting to place their products on online retail shops. Such online shops include Amazon, which is one of the leading brands. While this move can be faced by a number of drawbacks, there are multiple benefits that one would gain from selling products on Amazon.
Potential increase in sales
The main advantage of selling on Amazon is that you get to enjoy a large pool of customers. Unlike physical stores, Amazon is accessed by buyers worldwide who can place orders online using their smartphones, laptops, iPads, and other electronic devices. Currently, Amazon has more than 2 million sellers who sell billions of products annually. Using the platform, therefore, you are able to increase your total sales.
A buyer will only search for the product he/she is looking for and then have a chance of comparing the competitive brands for the best. As a helping hand, the buyers leave reviews of their experiences with the product. Positive reviews and ratings help in convincing other prospective customers to buy your brand.
You will enjoy customer trust that is already built
Amazon is an online retailer that has been in business for the last 24 years. During this period, this online retailer has been able to build trust with its customers and this is then transferred to the seller.
As a seller, for you to gain customer loyalty, you need to be trustworthy. As such, if you were using your own website or physical store, you would need to convince the potential customers that your products are worth buying. Amazon has already done that for you. All that is required of you is to go ahead and place your products on the platform to commence business.
You enjoy unsolicited referrals
As an online retailer, Amazon also advertises its services through affiliate blogs, shows, social media, and other platforms. If you are a seller on Amazon, your product may be featured in an ad where a potential customer will be attracted to it even without wanting to.
Moreover, when a buyer searches for an item on Amazon and he or she is not specific, a series of brands are brought up. Who knows, your brand may catch the attention of the buyer without him or her even knowing that you exist!
What’s more, your loyal customers may leave positive reviews recommending your product to other prospective buyers. Such reviews are likely to attract more customers to your products, thus increasing your sales.
Hassle free product storage, packaging, and delivery
When you are a seller on Amazon, you don’t have to store your products, pack and ship them whenever your clients place orders. You can opt for the Fulfillment by Amazon (FBA) that most business people argue is way cheaper and saves you time. This way, Amazon will pack the ordered products and ship them to the customers.
Furthermore, Amazon Prime customers get to enjoy free shipping. Amazon also offers international export services, product returns, as well as customer services.
Unique market infrastructure
Amazon has a pretty amazing marketplace infrastructure. In fact, when the retailer was founded, it received widespread attention as an online marketing innovation.
There are millions of products in the market, millions of sellers, and millions of buyers all looking to do business on Amazon. With such an unparalleled market structure, you are bound to grow your business by taking advantage of the platform. However, this is only possible if you deal in the right products that the customers need and you price them well.
Product differentiation is also essential for your business to enjoy the benefits that accrue to Amazon users since branding can be a difficult task in such a large infrastructure. As such, you need to differentiate your products and target a specific market segment or niche in order to thrive.